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Author Question: Because of billboards' high frequency, tobacco advertisers are the heaviest users of outdoor ... (Read 46 times)

cherise1989

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on: Jun 28, 2018
Because of billboards' high frequency, tobacco advertisers are the heaviest users of outdoor advertising in the United States.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

When an information source, such as an endorser, is perceived as credible, audience attitudes are changed through a psychological process called _____.
 a. TEARS
  b. externalization
  c. internalization
  d. identification
  e. affect referral


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aprice35067

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Reply #1 on: Jun 28, 2018
Answer to Question 1

False

Answer to Question 2

c


cherise1989

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Reply #2 on: Jun 28, 2018
Thank you


aprice35067

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Reply #3 on: Jun 28, 2018
No problemo


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