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Author Question: Emotional appeal signifies the ability of a package to attract attention at the point of purchase. ... (Read 145 times)

Anajune7

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on: Jun 28, 2018
Emotional appeal signifies the ability of a package to attract attention at the point of purchase.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Characteristics of the audience, media, message, company, and product all play important roles in determining whether comparative advertising is more effective than noncomparative advertising.
 a. True
  b. False
 Indicate whether the statement is true or false


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perkiness

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Reply #1 on: Jun 28, 2018
Answer to Question 1

False

Answer to Question 2

True


Anajune7

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Reply 2 on: Jun 28, 2018
Excellent

tkempin

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Reply 3 on: Yesterday
Gracias!

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