Emotional appeal signifies the ability of a package to attract ...

[Anajune7]

Emotional appeal signifies the ability of a package to attract attention at the point of purchase.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Characteristics of the audience, media, message, company, and product all play important roles in determining whether comparative advertising is more effective than noncomparative advertising.
 a. True
  b. False
 Indicate whether the statement is true or false

[perkiness]

Answer to Question 1

False

Answer to Question 2

True

[Anajune7]

Gracias!

[bulacsom]

Thanks for the timely response, appreciate it