Usually the vanguard is a carefully selected target group that is ...

[jho37]

Usually the vanguard is a carefully selected target group that is most likely to love a new movie, a new book, or other product or service. In the publishing industry, cheerleading is stimulated by giving free copies of a new book to a select group of opinion leaders. This practice is referred to as _____ the market.
 a. priming
  b. influencing
  c. seeding
  d. co-opting
  e. bribing

Question 2

Products sometimes receive the explicit or tacit support of noncelebrities, also known as typical-person endorsers.
 a. True
  b. False
 Indicate whether the statement is true or false

[verrinzo]

Answer to Question 1

c

Answer to Question 2

True

[jho37]

Gracias!

[mcarey591]

Excellent