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Author Question: Usually the vanguard is a carefully selected target group that is most likely to love a new movie, a ... (Read 76 times)

jho37

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on: Jun 28, 2018
Usually the vanguard is a carefully selected target group that is most likely to love a new movie, a new book, or other product or service. In the publishing industry, cheerleading is stimulated by giving free copies of a new book to a select group of opinion leaders. This practice is referred to as _____ the market.
 a. priming
  b. influencing
  c. seeding
  d. co-opting
  e. bribing

Question 2

Products sometimes receive the explicit or tacit support of noncelebrities, also known as typical-person endorsers.
 a. True
  b. False
 Indicate whether the statement is true or false


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verrinzo

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Reply #1 on: Jun 28, 2018
Answer to Question 1

c

Answer to Question 2

True


jho37

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Reply 2 on: Jun 28, 2018
Thanks for the timely response, appreciate it

Jossy

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Reply 3 on: Yesterday
Wow, this really help

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