Author Question: Usually the vanguard is a carefully selected target group that is most likely to love a new movie, a ... (Read 42 times)

jho37 · **on:** Jun 28, 2018

Usually the vanguard is a carefully selected target group that is most likely to love a new movie, a new book, or other product or service. In the publishing industry, cheerleading is stimulated by giving free copies of a new book to a select group of opinion leaders. This practice is referred to as _____ the market.
a. priming
b. influencing
c. seeding
d. co-opting
e. bribing

Question 2

Products sometimes receive the explicit or tacit support of noncelebrities, also known as typical-person endorsers.
a. True
b. False
Indicate whether the statement is true or false