« previous next »

Author Question: Which of the following is a proactive effort to spread positive WOM information and to encourage ... (Read 111 times)

swpotter12

  • Hero Member
  • *****
  • Posts: 527
on: Jun 28, 2018
Which of the following is a proactive effort to spread positive WOM information and to encourage product usage?
 a. Guerrilla marketing
  b. Viral marketing
  c. Diffusion marketing
  d. Street marketing
  e. All of these are correct.

Question 2

_____ advertising attempts to increase a firm's name recognition, establish goodwill for the company and its products, or identify itself with some meaningful and socially acceptable activity.
 a. Corporate image
  b. Corporate issue
  c. Advocacy
  d. Public service
  e. Institutional


strudel15

  • Sr. Member
  • ****
  • Posts: 324
Reply #1 on: Jun 28, 2018
Answer to Question 1

e

Answer to Question 2

a


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

More than 34,000 trademarked medication names and more than 10,000 generic medication names are in use in the United States.

Did you know?

In 1885, the Lloyd Manufacturing Company of Albany, New York, promoted and sold "Cocaine Toothache Drops" at 15 cents per bottle! In 1914, the Harrison Narcotic Act brought the sale and distribution of this drug under federal control.

Did you know?

Common abbreviations that cause medication errors include U (unit), mg (milligram), QD (every day), SC (subcutaneous), TIW (three times per week), D/C (discharge or discontinue), HS (at bedtime or "hours of sleep"), cc (cubic centimeters), and AU (each ear).

Did you know?

Studies show that systolic blood pressure can be significantly lowered by taking statins. In fact, the higher the patient's baseline blood pressure, the greater the effect of statins on his or her blood pressure.

Did you know?

Astigmatism is the most common vision problem. It may accompany nearsightedness or farsightedness. It is usually caused by an irregularly shaped cornea, but sometimes it is the result of an irregularly shaped lens. Either type can be corrected by eyeglasses, contact lenses, or refractive surgery.

Gastric cancer. In advanced stages of gastric cancer, malignant cells spread to form tumors in the l Gastric cancer. In advanced stages of gastric cancer, malignant cells spread to form tumors in the l
Obtaining protein sequence information with tandem MS Obtaining protein sequence information with tandem MS
Positive and Negative Symptoms of Schizophrenia Positive and Negative Symptoms of Schizophrenia
A Bluetooth adapter that plugs into the DLC and transmits global OBD II information to a smart phone ... A Bluetooth adapter that plugs into the DLC and transmits global OBD II information to a smart phone ...
The WISER entry for hydrogen cyanide (bottom). Useful information includes detailed health ... The WISER entry for hydrogen cyanide (bottom). Useful information includes detailed health ...
Positive and Negative Reinforcement Positive and Negative Reinforcement
Video: Pressure Flow Model Animation

For a complete list of videos, visit our video library