« previous next »

Author Question: Which of the following is a proactive effort to spread positive WOM information and to encourage ... (Read 105 times)

swpotter12

  • Hero Member
  • *****
  • Posts: 527
on: Jun 28, 2018
Which of the following is a proactive effort to spread positive WOM information and to encourage product usage?
 a. Guerrilla marketing
  b. Viral marketing
  c. Diffusion marketing
  d. Street marketing
  e. All of these are correct.

Question 2

_____ advertising attempts to increase a firm's name recognition, establish goodwill for the company and its products, or identify itself with some meaningful and socially acceptable activity.
 a. Corporate image
  b. Corporate issue
  c. Advocacy
  d. Public service
  e. Institutional


strudel15

  • Sr. Member
  • ****
  • Posts: 324
Reply #1 on: Jun 28, 2018
Answer to Question 1

e

Answer to Question 2

a


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Children with strabismus (crossed eyes) can be treated. They are not able to outgrow this condition on their own, but with help, it can be more easily corrected at a younger age. It is important for infants to have eye examinations as early as possible in their development and then another at age 2 years.

Did you know?

Disorders that may affect pharmacodynamics include genetic mutations, malnutrition, thyrotoxicosis, myasthenia gravis, Parkinson's disease, and certain forms of insulin-resistant diabetes mellitus.

Did you know?

The average adult has about 21 square feet of skin.

Did you know?

Despite claims by manufacturers, the supplement known as Ginkgo biloba was shown in a study of more than 3,000 participants to be ineffective in reducing development of dementia and Alzheimer’s disease in older people.

Did you know?

About one in five American adults and teenagers have had a genital herpes infection—and most of them don't know it. People with genital herpes have at least twice the risk of becoming infected with HIV if exposed to it than those people who do not have genital herpes.

Like most world-changing inventions, the printing press of fifteenth-century Europe took advantage o Like most world-changing inventions, the printing press of fifteenth-century Europe took advantage o
Organizing Drug Information by Therapeutic Classification Organizing Drug Information by Therapeutic Classification
Electronic service information is available from aftermarket sources, such as All-Data and ... Electronic service information is available from aftermarket sources, such as All-Data and ...
The positive correlation between the ability of various neuroleptics to bind to D2 receptors and ... The positive correlation between the ability of various neuroleptics to bind to D2 receptors and ...
Paranasal sinuses are part of the upper respiratory system. From here, infections may spread via the ... Paranasal sinuses are part of the upper respiratory system. From here, infections may spread via the ...
8.The following table contains DNA-sequence information compiled by Marilyn Kozak (1987). The ... 8.The following table contains DNA-sequence information compiled by Marilyn Kozak (1987). The ...
Video: HIV replication/ Replication cycle of HIV

For a complete list of videos, visit our video library