Author Question: A person within a social network of family, friends, and acquaintances who has particular influence ... (Read 54 times)

hbsimmons88 · **on:** Jun 28, 2018

A person within a social network of family, friends, and acquaintances who has particular influence on other individuals' attitudes and behavior is referred to as a(n) _____.
a. opinion leader
b. facilitator
c. mediator
d. information leader
e. mentor

Question 2

Laddering is a marketing research technique that has been developed to identify links between _____.
a. attributes, consumers, and values
b. attitudes, consumers, and values
c. attributes, consequences, and variables
d. attributes, consequences, and values
e. attitudes, consequences, and values