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Author Question: A person within a social network of family, friends, and acquaintances who has particular influence ... (Read 118 times)

hbsimmons88

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on: Jun 28, 2018
A person within a social network of family, friends, and acquaintances who has particular influence on other individuals' attitudes and behavior is referred to as a(n) _____.
 a. opinion leader
  b. facilitator
  c. mediator
  d. information leader
  e. mentor

Question 2

Laddering is a marketing research technique that has been developed to identify links between _____.
 a. attributes, consumers, and values
  b. attitudes, consumers, and values
  c. attributes, consequences, and variables
  d. attributes, consequences, and values
  e. attitudes, consequences, and values


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kingdude89

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Reply #1 on: Jun 28, 2018
Answer to Question 1

a

Answer to Question 2

d


hbsimmons88

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Reply 2 on: Jun 28, 2018
Thanks for the timely response, appreciate it

ultraflyy23

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Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

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