A person within a social network of family, friends, and ...

[hbsimmons88]

A person within a social network of family, friends, and acquaintances who has particular influence on other individuals' attitudes and behavior is referred to as a(n) _____.
 a. opinion leader
  b. facilitator
  c. mediator
  d. information leader
  e. mentor

Question 2

Laddering is a marketing research technique that has been developed to identify links between _____.
 a. attributes, consumers, and values
  b. attitudes, consumers, and values
  c. attributes, consequences, and variables
  d. attributes, consequences, and values
  e. attitudes, consequences, and values

[kingdude89]

Answer to Question 1

a

Answer to Question 2

d

[hbsimmons88]

Gracias!

[helenmarkerine]

Thanks for the timely response, appreciate it