« previous next »

Author Question: A(n) _____ is a detailed description of products or other newsworthy programs that are written by a ... (Read 63 times)

sc00by25

  • Hero Member
  • *****
  • Posts: 596
on: Jun 28, 2018
A(n) _____ is a detailed description of products or other newsworthy programs that are written by a public relations firm for immediate publication or by airing by print or broadcast media or distribution via appropriate Internet sites.
 a. news release
  b. press conference
  c. executive-statement release
  d. product release
  e. feature article

Question 2

Your company markets a molded-plastic product that is shaped like a baseball and is used as an inventorying device for storing baseball cards. You will advertise this product as a gift item to be purchased by parents of young children. Your advertising will feature the nostalgia of collecting baseball cards. What creative style are you using?
 a. preemptive
  b. unique selling proposition
  c. resonance
  d. generic
  e. brand image


ricroger

  • Sr. Member
  • ****
  • Posts: 352
Reply #1 on: Jun 28, 2018
Answer to Question 1

e

Answer to Question 2

c


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

More than 50% of American adults have oral herpes, which is commonly known as "cold sores" or "fever blisters." The herpes virus can be active on the skin surface without showing any signs or causing any symptoms.

Did you know?

More than 4.4billion prescriptions were dispensed within the United States in 2016.

Did you know?

Thyroid conditions cause a higher risk of fibromyalgia and chronic fatigue syndrome.

Did you know?

A serious new warning has been established for pregnant women against taking ACE inhibitors during pregnancy. In the study, the risk of major birth defects in children whose mothers took ACE inhibitors during the first trimester was nearly three times higher than in children whose mothers didn't take ACE inhibitors. Physicians can prescribe alternative medications for pregnant women who have symptoms of high blood pressure.

Did you know?

If you use artificial sweeteners, such as cyclamates, your eyes may be more sensitive to light. Other factors that will make your eyes more sensitive to light include use of antibiotics, oral contraceptives, hypertension medications, diuretics, and antidiabetic medications.

Selected Natural Products Selected Natural Products
Standardization of Selected Herbal Products Standardization of Selected Herbal Products
Natural Products Used as Antineoplastic Therapy Natural Products Used as Antineoplastic Therapy
The WISER entry for hydrogen cyanide (bottom). Useful information includes detailed health ... The WISER entry for hydrogen cyanide (bottom). Useful information includes detailed health ...
Planning, Implementing, & Evaluating Health Promotion Programs: A Primer (6th Edition) Planning, Implementing, & Evaluating Health Promotion Programs: A Primer (6th Edition)
BIOLOGY GENE DESCRIPTION FOR ASSIGNEMNT BIOLOGY GENE DESCRIPTION FOR ASSIGNEMNT
Video: How do the different types of chromatography work? (No Audio)

For a complete list of videos, visit our video library