A(n) _____ is a detailed description of products or other newsworthy programs that are written by a public relations firm for immediate publication or by airing by print or broadcast media or distribution via appropriate Internet sites.
a. news release
b. press conference
c. executive-statement release
d. product release
e. feature article
Question 2
Your company markets a molded-plastic product that is shaped like a baseball and is used as an inventorying device for storing baseball cards. You will advertise this product as a gift item to be purchased by parents of young children. Your advertising will feature the nostalgia of collecting baseball cards. What creative style are you using?
a. preemptive
b. unique selling proposition
c. resonance
d. generic
e. brand image
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