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Author Question: A(n) _____ is a detailed description of products or other newsworthy programs that are written by a ... (Read 26 times)

sc00by25

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on: Jun 28, 2018
A(n) _____ is a detailed description of products or other newsworthy programs that are written by a public relations firm for immediate publication or by airing by print or broadcast media or distribution via appropriate Internet sites.
 a. news release
  b. press conference
  c. executive-statement release
  d. product release
  e. feature article

Question 2

Your company markets a molded-plastic product that is shaped like a baseball and is used as an inventorying device for storing baseball cards. You will advertise this product as a gift item to be purchased by parents of young children. Your advertising will feature the nostalgia of collecting baseball cards. What creative style are you using?
 a. preemptive
  b. unique selling proposition
  c. resonance
  d. generic
  e. brand image


ricroger

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Reply #1 on: Jun 28, 2018
Answer to Question 1

e

Answer to Question 2

c


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