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Author Question: Walmart has been criticized as being discriminatory in its employment practices toward women and ... (Read 45 times)

Medesa

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on: Jun 28, 2018
Walmart has been criticized as being discriminatory in its employment practices toward women and minorities. Walmart has developed a concerted public relations effort to counter this criticism. This public relations effort is an example of _____ marketing public relations.
 a. proactive
  b. reactive
  c. offensive
  d. accommodation
  e. tactical

Question 2

Advertisements for athletic shoes often focus on technological features such as special shock-absorbing sole construction. What creative advertising style is being used when the advertising for a brand of athletic shoes focuses on a particular technological feature?
 a. resonance
  b. preemptive
  c. unique selling proposition
  d. positioning
  e. brand image


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aliotak

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Reply #1 on: Jun 28, 2018
Answer to Question 1

b

Answer to Question 2

c


Medesa

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  • Posts: 507
Reply 2 on: Jun 28, 2018
YES! Correct, THANKS for helping me on my review

vickybb89

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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