Walmart has been criticized as being discriminatory in its ...

[Medesa]

Walmart has been criticized as being discriminatory in its employment practices toward women and minorities. Walmart has developed a concerted public relations effort to counter this criticism. This public relations effort is an example of _____ marketing public relations.
 a. proactive
  b. reactive
  c. offensive
  d. accommodation
  e. tactical

Question 2

Advertisements for athletic shoes often focus on technological features such as special shock-absorbing sole construction. What creative advertising style is being used when the advertising for a brand of athletic shoes focuses on a particular technological feature?
 a. resonance
  b. preemptive
  c. unique selling proposition
  d. positioning
  e. brand image

[aliotak]

Answer to Question 1

b

Answer to Question 2

c

[Medesa]

Excellent

[tkempin]

Gracias!