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Author Question: The _____ marketing public relations strategy describes the conduct of public relations in response ... (Read 238 times)

Mr3Hunna

  • Hero Member
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  • Posts: 536
on: Jun 28, 2018
The _____ marketing public relations strategy describes the conduct of public relations in response to outside influences.
 a. proactive
  b. reactive
  c. offensive
  d. accommodation
  e. tactical

Question 2

In which creative style does an advertiser make a superiority claim based on a unique product attribute that represents a meaningful, distinctive consumer benefit?
 a. unique selling proposition
  b. brand image
  c. resonance
  d. emotional
  e. generic


javimendoza7

  • Sr. Member
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  • Posts: 293
Reply #1 on: Jun 28, 2018
Answer to Question 1

b

Answer to Question 2

a


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