Author Question: Consumers have favorable attitudes toward cause-related marketing efforts. a. True b. False ... (Read 74 times)

Alygatorr01285 · **on:** Jun 28, 2018

Consumers have favorable attitudes toward cause-related marketing efforts.
a. True
b. False
Indicate whether the statement is true or false

Question 2

Although not a typical practice in the ad industry when constructing creative briefs, it is desirable to indicate not only what objectives are to be accomplished but also _____.
a. how analyses will be conducted
b. who will be responsible for various tasks
c. why these objectives are appropriate
d. how achievement of the objectives will be measured
e. what is expected of the client