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Author Question: Sponsorships can be an enormous wast of money and a drain on the marketing budget if there is not a ... (Read 134 times)

schs14

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  • Posts: 569
on: Jun 28, 2018
Sponsorships can be an enormous wast of money and a drain on the marketing budget if there is not a well-structured business case and a management plan.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Advertisements that violate the _____ feature fail to capture the brand's critical essence its positioning strategyor present excessive information that dilutes the message of the brand's essence.
 a. unexpectedness
  b. simplicity
  c. novelty
  d. concreteness
  e. credibility


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katara

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Reply #1 on: Jun 28, 2018
Answer to Question 1

True

Answer to Question 2

b


schs14

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  • Posts: 569
Reply 2 on: Jun 28, 2018
Thanks for the timely response, appreciate it

debra928

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Reply 3 on: Yesterday
Excellent

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