Sponsorships can be an enormous wast of money and a drain on the ...

[schs14]

Sponsorships can be an enormous wast of money and a drain on the marketing budget if there is not a well-structured business case and a management plan.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Advertisements that violate the _____ feature fail to capture the brand's critical essence its positioning strategyor present excessive information that dilutes the message of the brand's essence.
 a. unexpectedness
  b. simplicity
  c. novelty
  d. concreteness
  e. credibility

[katara]

Answer to Question 1

True

Answer to Question 2

b

[schs14]

TYSM

[JaynaD87]

Excellent