Author Question: Sponsorships can be an enormous wast of money and a drain on the marketing budget if there is not a ... (Read 93 times)

schs14 · **on:** Jun 28, 2018

Sponsorships can be an enormous wast of money and a drain on the marketing budget if there is not a well-structured business case and a management plan.
a. True
b. False
Indicate whether the statement is true or false

Question 2

Advertisements that violate the _____ feature fail to capture the brand's critical essence its positioning strategyor present excessive information that dilutes the message of the brand's essence.
a. unexpectedness
b. simplicity
c. novelty
d. concreteness
e. credibility