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Author Question: A person who is an opinion leader in one consumption area will probably also be generally ... (Read 23 times)

Caiter2013

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on: Jun 28, 2018
A person who is an opinion leader in one consumption area will probably also be generally influential on other, unrelated, areas.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Laddering is a marketing research technique that has been developed to identify links between attributes, consequences, and values.
 a. True
  b. False
 Indicate whether the statement is true or false


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nekcihc358

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Reply #1 on: Jun 28, 2018
Answer to Question 1

False

Answer to Question 2

True


Caiter2013

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Reply #2 on: Jun 28, 2018
Thank you


nekcihc358

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Reply #3 on: Jun 28, 2018
No problemo


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