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Author Question: A person who is an opinion leader in one consumption area will probably also be generally ... (Read 19 times)

Caiter2013

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A person who is an opinion leader in one consumption area will probably also be generally influential on other, unrelated, areas.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Laddering is a marketing research technique that has been developed to identify links between attributes, consequences, and values.
 a. True
  b. False
 Indicate whether the statement is true or false



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nekcihc358

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Answer to Question 1

False

Answer to Question 2

True





 

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