The major reason manufacturers are using rebates more now than ever is that many consumers never bother to redeem them. Thus, when using rebates, manufacturers get the best of both worldsthey stimulate consumer purchases of rebated items without having to pay out the rebated amount because most consumers do not undertake the effort to mail in rebate forms. Hence, rebates can be thought of as a form of _____.
a. premium
b. phantom discount
c. coupon
d. overlay promotion
e. bounce-back allowance
Question 2
_____ act as liaisons so that the client does not need to interact directly with several different service departments and specialists in a full-service advertising agency.
a. Account managers
b. Account planners
c. Media managers
d. Account directors
e. Client managers
Synthesis and major functions of the chief steroid hormones in animals.
The major veins of the body.
Fires Commonly Are Major Secondary Effects
Major Events in the History of Psychology (5 of 6)
The major human endocrine glands and their central nervous system control centers
Major blood vessels of the human cardiovascular system