The major reason manufacturers are using rebates more now than ever is that many consumers never bother to redeem them. Thus, when using rebates, manufacturers get the best of both worldsthey stimulate consumer purchases of rebated items without having to pay out the rebated amount because most consumers do not undertake the effort to mail in rebate forms. Hence, rebates can be thought of as a form of _____.
a. premium
b. phantom discount
c. coupon
d. overlay promotion
e. bounce-back allowance
Question 2
_____ act as liaisons so that the client does not need to interact directly with several different service departments and specialists in a full-service advertising agency.
a. Account managers
b. Account planners
c. Media managers
d. Account directors
e. Client managers
Pollution in the Industrializing Nations has become a major problem. The air in Beijing is hazardous ...
Major Degenerative Diseases of the Central Nervous System
Major Minerals
Red Bull uses strategies that help it target college-aged, young-adult consumers
Major Somatic Motor Tracts and Pathways
Layers and Major Structures of the Skin