The major reason manufacturers are using rebates more now than ever is that many consumers never bother to redeem them. Thus, when using rebates, manufacturers get the best of both worldsthey stimulate consumer purchases of rebated items without having to pay out the rebated amount because most consumers do not undertake the effort to mail in rebate forms. Hence, rebates can be thought of as a form of _____.
a. premium
b. phantom discount
c. coupon
d. overlay promotion
e. bounce-back allowance
Question 2
_____ act as liaisons so that the client does not need to interact directly with several different service departments and specialists in a full-service advertising agency.
a. Account managers
b. Account planners
c. Media managers
d. Account directors
e. Client managers
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(C) Locations of the major veins.
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