Author Question: Bonus packs provide consumers with a(n) _____ reward and, for manufacturers, primarily serve a _____ ... (Read 132 times)

nenivikky

  • Hero Member
  • *****
  • Posts: 516
Bonus packs provide consumers with a(n) _____ reward and, for manufacturers, primarily serve a _____ objective.
 a. immediate; repeat purchase
  b. immediate; generating trial
  c. immediate, reinforcing brand image
  d. delayed; repeat purchase
  e. delayed; generating trial

Question 2

Which unit of a full-service advertising agency is charged with the task of selecting the best advertising media for reaching the client's target market, achieving ad objectives, and meeting the budget?
 a. creative services
  b. media services
  c. research services
  d. account management
  e. production services



djpooyouma

  • Sr. Member
  • ****
  • Posts: 325
Answer to Question 1

a

Answer to Question 2

b



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Approximately one in four people diagnosed with diabetes will develop foot problems. Of these, about one-third will require lower extremity amputation.

Did you know?

Many people have small pouches in their colons that bulge outward through weak spots. Each pouch is called a diverticulum. About 10% of Americans older than age 40 years have diverticulosis, which, when the pouches become infected or inflamed, is called diverticulitis. The main cause of diverticular disease is a low-fiber diet.

Did you know?

Common abbreviations that cause medication errors include U (unit), mg (milligram), QD (every day), SC (subcutaneous), TIW (three times per week), D/C (discharge or discontinue), HS (at bedtime or "hours of sleep"), cc (cubic centimeters), and AU (each ear).

Did you know?

Drug abusers experience the following scenario: The pleasure given by their drug (or drugs) of choice is so strong that it is difficult to eradicate even after years of staying away from the substances involved. Certain triggers may cause a drug abuser to relapse. Research shows that long-term drug abuse results in significant changes in brain function that persist long after an individual stops using drugs. It is most important to realize that the same is true of not just illegal substances but alcohol and tobacco as well.

Did you know?

Russia has the highest death rate from cardiovascular disease followed by the Ukraine, Romania, Hungary, and Poland.

For a complete list of videos, visit our video library