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Author Question: Bonus packs provide consumers with a(n) _____ reward and, for manufacturers, primarily serve a _____ ... (Read 111 times)

nenivikky

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on: Jun 28, 2018
Bonus packs provide consumers with a(n) _____ reward and, for manufacturers, primarily serve a _____ objective.
 a. immediate; repeat purchase
  b. immediate; generating trial
  c. immediate, reinforcing brand image
  d. delayed; repeat purchase
  e. delayed; generating trial

Question 2

Which unit of a full-service advertising agency is charged with the task of selecting the best advertising media for reaching the client's target market, achieving ad objectives, and meeting the budget?
 a. creative services
  b. media services
  c. research services
  d. account management
  e. production services


djpooyouma

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Reply #1 on: Jun 28, 2018
Answer to Question 1

a

Answer to Question 2

b


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