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Author Question: Listerine mouth wash provided customers with a free 250ml bottle along with the purchase of a 1.7L ... (Read 29 times)

fox

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  • Posts: 540
on: Jun 28, 2018
Listerine mouth wash provided customers with a free 250ml bottle along with the purchase of a 1.7L bottle. This promotional offer would be categorized as a(n) _____.
 a. near-pack premium
  b. bonus pack
  c. on-pack premium
  d. price-off promotion
  e. add-on bonus

Question 2

Which of the following is a disadvantage of employing the services a full-service advertising agency?
 a. lower negotiating leverage with the media
  b. less effective advertising
  c. loss of control over the advertising function
  d. lack of financial stability
  e. the need to absorb considerable overhead


mjenn52

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  • Posts: 351
Reply #1 on: Jun 28, 2018
Answer to Question 1

b

Answer to Question 2

c


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