« previous next »

Author Question: Listerine mouth wash provided customers with a free 250ml bottle along with the purchase of a 1.7L ... (Read 72 times)

fox

  • Hero Member
  • *****
  • Posts: 540
on: Jun 28, 2018
Listerine mouth wash provided customers with a free 250ml bottle along with the purchase of a 1.7L bottle. This promotional offer would be categorized as a(n) _____.
 a. near-pack premium
  b. bonus pack
  c. on-pack premium
  d. price-off promotion
  e. add-on bonus

Question 2

Which of the following is a disadvantage of employing the services a full-service advertising agency?
 a. lower negotiating leverage with the media
  b. less effective advertising
  c. loss of control over the advertising function
  d. lack of financial stability
  e. the need to absorb considerable overhead


mjenn52

  • Sr. Member
  • ****
  • Posts: 351
Reply #1 on: Jun 28, 2018
Answer to Question 1

b

Answer to Question 2

c


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Patients who have undergone chemotherapy for the treatment of cancer often complain of a lack of mental focus; memory loss; and a general diminution in abilities such as multitasking, attention span, and general mental agility.

Did you know?

Individuals are never “cured” of addictions. Instead, they learn how to manage their disease to lead healthy, balanced lives.

Did you know?

Patients who have been on total parenteral nutrition for more than a few days may need to have foods gradually reintroduced to give the digestive tract time to start working again.

Did you know?

Before a vaccine is licensed in the USA, the Food and Drug Administration (FDA) reviews it for safety and effectiveness. The CDC then reviews all studies again, as well as the American Academy of Pediatrics and the American Academy of Family Physicians. Every lot of vaccine is tested before administration to the public, and the FDA regularly inspects vaccine manufacturers' facilities.

Did you know?

A cataract is a clouding of the eyes' natural lens. As we age, some clouding of the lens may occur. The first sign of a cataract is usually blurry vision. Although glasses and other visual aids may at first help a person with cataracts, surgery may become inevitable. Cataract surgery is very successful in restoring vision, and it is the most frequently performed surgery in the United States.

Oral cavity: (A) sagittal section; (B) anterior view as seen through the open mouth. Oral cavity: (A) sagittal section; (B) anterior view as seen through the open mouth.
fter J. M. W. Turner, Snow Storm: Steamboat off a Harbor's Mouth (1842), engraved by R. ... fter J. M. W. Turner, Snow Storm: Steamboat off a Harbor's Mouth (1842), engraved by R. ...
Plasma protein binding and drug availability: (a) The drug exists in a free state or is bound to ... Plasma protein binding and drug availability: (a) The drug exists in a free state or is bound to ...
Free Energy Rules: The Second Law in Open Systems Free Energy Rules: The Second Law in Open Systems
Channel Changes from Head to Mouth Channel Changes from Head to Mouth
First-order sensory neuron with free nerve endings First-order sensory neuron with free nerve endings
Video: Renin/Angiotensin (water gain from urine & Na ion and water reabsorption)

For a complete list of videos, visit our video library