« previous next »

Author Question: To promote sales and increase consumer awareness of good eating habits, a well-known cereal ... (Read 24 times)

saraeharris

  • Hero Member
  • *****
  • Posts: 546
on: Jun 28, 2018
To promote sales and increase consumer awareness of good eating habits, a well-known cereal manufacturer included on the package an offer for a book entitled Good Eating and Lifetime Happiness. This book (a 9 value) could be obtained in exchange for only one proof-of-purchase along with 4.95 shipping and handling. What type of promotional tool is the company using?
 a. out-of store coupon
  b. basic-offer premium
  c. on-pack premium
  d. self-liquidating offer
  e. rebate

Question 2

Rick's job at a major consumer goods manufacturer is to oversee the process of setting advertising objectives, devising budgets, message creation, and determining media strategy. Rick is involved in _____.
 a. formulating advertising strategy
  b. implementing advertising strategy
  c. account management
  d. marketing management
  e. implementing marketing strategy


bulacsom

  • Sr. Member
  • ****
  • Posts: 329
Reply #1 on: Jun 28, 2018
Answer to Question 1

d

Answer to Question 2

a


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

The horizontal fraction bar was introduced by the Arabs.

Did you know?

Although the Roman numeral for the number 4 has always been taught to have been "IV," according to historians, the ancient Romans probably used "IIII" most of the time. This is partially backed up by the fact that early grandfather clocks displayed IIII for the number 4 instead of IV. Early clockmakers apparently thought that the IIII balanced out the VIII (used for the number 8) on the clock face and that it just looked better.

Did you know?

GI conditions that will keep you out of the U.S. armed services include ulcers, varices, fistulas, esophagitis, gastritis, congenital abnormalities, inflammatory bowel disease, enteritis, colitis, proctitis, duodenal diverticula, malabsorption syndromes, hepatitis, cirrhosis, cysts, abscesses, pancreatitis, polyps, certain hemorrhoids, splenomegaly, hernias, recent abdominal surgery, GI bypass or stomach stapling, and artificial GI openings.

Did you know?

Hip fractures are the most serious consequences of osteoporosis. The incidence of hip fractures increases with each decade among patients in their 60s to patients in their 90s for both women and men of all populations. Men and women older than 80 years of age show the highest incidence of hip fractures.

Did you know?

Atropine was named after the Greek goddess Atropos, the oldest and ugliest of the three sisters known as the Fates, who controlled the destiny of men.

Fox squirrel eating a nut Fox squirrel eating a nut
Tools for Healthy Eating Tools for Healthy Eating
Factors That Contribute to Eating Disorders Factors That Contribute to Eating Disorders
Healthy Eating Behaviors and Weight Gain Are Important Considerations during the Third Trimester Healthy Eating Behaviors and Weight Gain Are Important Considerations during the Third Trimester
Humans take in energy by eating food Humans take in energy by eating food
Video: Mechanisms of capillary exchange

For a complete list of videos, visit our video library