To promote sales and increase consumer awareness of good eating habits, a well-known cereal manufacturer included on the package an offer for a book entitled Good Eating and Lifetime Happiness. This book (a 9 value) could be obtained in exchange for only one proof-of-purchase along with 4.95 shipping and handling. What type of promotional tool is the company using?
a. out-of store coupon
b. basic-offer premium
c. on-pack premium
d. self-liquidating offer
e. rebate
Question 2
Rick's job at a major consumer goods manufacturer is to oversee the process of setting advertising objectives, devising budgets, message creation, and determining media strategy. Rick is involved in _____.
a. formulating advertising strategy
b. implementing advertising strategy
c. account management
d. marketing management
e. implementing marketing strategy
Batu Caves, Malaysia- crab-eating macaque
These school-age childrean are eating a health snack
good to eat
Interventions to promote safety for children
Good ethical judgment comes from both learning and experience.
Prevalence of good health in Canadians aged 65 years and older