To promote sales and increase consumer awareness of good eating habits, a well-known cereal manufacturer included on the package an offer for a book entitled Good Eating and Lifetime Happiness. This book (a 9 value) could be obtained in exchange for only one proof-of-purchase along with 4.95 shipping and handling. What type of promotional tool is the company using?
a. out-of store coupon
b. basic-offer premium
c. on-pack premium
d. self-liquidating offer
e. rebate
Question 2
Rick's job at a major consumer goods manufacturer is to oversee the process of setting advertising objectives, devising budgets, message creation, and determining media strategy. Rick is involved in _____.
a. formulating advertising strategy
b. implementing advertising strategy
c. account management
d. marketing management
e. implementing marketing strategy
Select Signs and Symptoms of Feeding and Eating Disorders
A typical camshaft-driven high-pressure pump used to increase fuel pressure to 2,000 PSI or higher.
The leaky-barrel model: a settling-point model of eating and body weight homeostasis.
Greenhouse gases increase in the stratosphere
Tools for Healthy Eating
Effect of an Increase in Technological Progress