Which type of premiums require the consumer to mail in a ...

[jace]

Which type of premiums require the consumer to mail in a stipulated number of proofs of purchase along with sufficient money to cover the manufacturer's purchasing, handling, and mailing costs of the premium item?
 a. free-with-purchase premium
  b. mail-in offer
  c. self-liquidating offer
  d. add-on premium
  e. contingency premium

Question 2

_____ is the process of creating ad messages, selecting media in which to place the ads, and measuring the effects of the advertising efforts.
 a. Marketing management
  b. Advertising management
  c. Marcom management
  d. Promotion management
  e. Advertising

[EAN94]

Answer to Question 1

c

Answer to Question 2

b