A greater percentage of consumers take advantage of free mail-in ...

[darbym82]

A greater percentage of consumers take advantage of free mail-in offer premiums than any other type of premium offer.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Measuring advertising effectiveness often requires that baseline measures be taken before an advertising campaign begins and then afterward to determine whether the objective was achieved.
 a. True
  b. False
 Indicate whether the statement is true or false

[trog]

Answer to Question 1

False

Answer to Question 2

True