Author Question: For which type of premium do consumers receive a free item from the sponsoring manufacturer in ... (Read 32 times)

awywial · **on:** Jun 28, 2018

For which type of premium do consumers receive a free item from the sponsoring manufacturer in return for submitting a required number of proofs of purchase?
a. free-with-purchase premium
b. mail-in offer
c. in-pack premium
d. near-pack premium
e. self-liquidating offer

Question 2

Which of the following is consistent with the advertising = market power approach to advertising's role in the economy?
a. Consumers become more price sensitive and buy best value.
b. Advertising does not change the way consumers value product attributes.
c. Consumers become brand loyal.
d. Consumers can compare competitive offerings easily.
e. Innovation is facilitated via new entrants.