This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Buick ran a contest that provided entrants with the opportunity to win a new Buick Lucerne. The ... (Read 100 times)

ahriuashd

  • Hero Member
  • *****
  • Posts: 535
on: Jun 28, 2018
Buick ran a contest that provided entrants with the opportunity to win a new Buick Lucerne. The ultimate purpose of the contest was to encourage people to visit Buick dealerships. Of the more than 500,000 entrants to the contest, 3,000 agreed to take a test drive. This promotion generated a large number of potential Buick purchasers and also contributed to Buick's large and expanding _____.
 a. brand image
  b. geographic reach
  c. online brand community
  d. new driver segment
  e. database

Question 2

When consumers have well-established brand preferences, as often happens during the decline stage of a product's life cycle, what is the most appropriate combination of advertising and price elasticity to apply?
 a. build image via increased advertising
  b. grow volume via price discounting
  c. decrease advertising and discount prices
  d. maintain the status quo
  e. increase advertising and/or discount prices


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

mariahkathleeen

  • Sr. Member
  • ****
  • Posts: 337
Reply #1 on: Jun 28, 2018
Answer to Question 1

e

Answer to Question 2

d


ahriuashd

  • Member
  • Posts: 535
Reply 2 on: Jun 28, 2018
Great answer, keep it coming :)

milbourne11

  • Member
  • Posts: 322
Reply 3 on: Yesterday
Excellent

« previous next »
 

Did you know?

The most dangerous mercury compound, dimethyl mercury, is so toxic that even a few microliters spilled on the skin can cause death. Mercury has been shown to accumulate in higher amounts in the following types of fish than other types: swordfish, shark, mackerel, tilefish, crab, and tuna.

Did you know?

During the twentieth century, a variant of the metric system was used in Russia and France in which the base unit of mass was the tonne. Instead of kilograms, this system used millitonnes (mt).

Did you know?

Medication errors are three times higher among children and infants than with adults.

Did you know?

About 3% of all pregnant women will give birth to twins, which is an increase in rate of nearly 60% since the early 1980s.

Did you know?

Multiple experimental evidences have confirmed that at the molecular level, cancer is caused by lesions in cellular DNA.

Long-term studies of the Glanville fritillary butterfly, Melitaea cinxia, have provided exceptional Long-term studies of the Glanville fritillary butterfly, Melitaea cinxia, have provided exceptional
Microscopic photo taken by Opportunity showing a gray hematite concretion, indicative of the past pr Microscopic photo taken by Opportunity showing a gray hematite concretion, indicative of the past pr
Phobos transits the Sun, as seen by Mars Rover Opportunity on March 10, 2004 Phobos transits the Sun, as seen by Mars Rover Opportunity on March 10, 2004
In this photo opportunity, Phillies manager Ben Chapman refused to shake Jackie Robinson’s hand. ... In this photo opportunity, Phillies manager Ben Chapman refused to shake Jackie Robinson’s hand. ...
States that require licensing or certification. Graphic provided by Associated Bodywork & ... States that require licensing or certification. Graphic provided by Associated Bodywork & ...
States that require licensing or certification. Graphic provided by Associated Bodywork & ... States that require licensing or certification. Graphic provided by Associated Bodywork & ...
Video: Chemical Equilibrium between N2O4 (colorless gas) and NO2 (brown gas)

For a complete list of videos, visit our video library