This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Buick ran a contest that provided entrants with the opportunity to win a new Buick Lucerne. The ... (Read 87 times)

ahriuashd

  • Hero Member
  • *****
  • Posts: 535
on: Jun 28, 2018
Buick ran a contest that provided entrants with the opportunity to win a new Buick Lucerne. The ultimate purpose of the contest was to encourage people to visit Buick dealerships. Of the more than 500,000 entrants to the contest, 3,000 agreed to take a test drive. This promotion generated a large number of potential Buick purchasers and also contributed to Buick's large and expanding _____.
 a. brand image
  b. geographic reach
  c. online brand community
  d. new driver segment
  e. database

Question 2

When consumers have well-established brand preferences, as often happens during the decline stage of a product's life cycle, what is the most appropriate combination of advertising and price elasticity to apply?
 a. build image via increased advertising
  b. grow volume via price discounting
  c. decrease advertising and discount prices
  d. maintain the status quo
  e. increase advertising and/or discount prices


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

mariahkathleeen

  • Sr. Member
  • ****
  • Posts: 337
Reply #1 on: Jun 28, 2018
Answer to Question 1

e

Answer to Question 2

d


ahriuashd

  • Member
  • Posts: 535
Reply 2 on: Jun 28, 2018
YES! Correct, THANKS for helping me on my review

zacnyjessica

  • Member
  • Posts: 345
Reply 3 on: Yesterday
Wow, this really help

« previous next »
 

Did you know?

If you could remove all of your skin, it would weigh up to 5 pounds.

Did you know?

Critical care patients are twice as likely to receive the wrong medication. Of these errors, 20% are life-threatening, and 42% require additional life-sustaining treatments.

Did you know?

Approximately 25% of all reported medication errors result from some kind of name confusion.

Did you know?

Drug-induced pharmacodynamic effects manifested in older adults include drug-induced renal toxicity, which can be a major factor when these adults are experiencing other kidney problems.

Did you know?

Excessive alcohol use costs the country approximately $235 billion every year.

Long-term studies of the Glanville fritillary butterfly, Melitaea cinxia, have provided exceptional Long-term studies of the Glanville fritillary butterfly, Melitaea cinxia, have provided exceptional
Microscopic photo taken by Opportunity showing a gray hematite concretion, indicative of the past pr Microscopic photo taken by Opportunity showing a gray hematite concretion, indicative of the past pr
Ronald Reagan rides a horse—a familiar photo opportunity for presidents. But Reagan was an amiable ... Ronald Reagan rides a horse—a familiar photo opportunity for presidents. But Reagan was an amiable ...
Which do you think is most at work in a debate contest, mastery- or performance-goal orientations or ... Which do you think is most at work in a debate contest, mastery- or performance-goal orientations or ...
How to solve a right triangle when no angles are provided How to solve a right triangle when no angles are provided
The Rocket Contest Grade 1 Reading The Rocket Contest Grade 1 Reading
Video: Renin/Angiotensin (water gain from urine & Na ion and water reabsorption)

For a complete list of videos, visit our video library