Author Question: Self-liquidating offers usually require that the consumer mail in a stipulated number of ... (Read 35 times)

mpobi80 · **on:** Jun 29, 2018

Self-liquidating offers usually require that the consumer mail in a stipulated number of proofs-of-purchase, along with sufficient money to cover the manufacturer's purchasing, handling, and mailing costs of the premium item.
a. True
b. False
Indicate whether the statement is true or false

Question 2

In an in-house advertising operation, the advertiser employs an advertising staff and absorbs the overhead required to maintain the staff's operations.
a. True
b. False
Indicate whether the statement is true or false