Which type of consumer promotion offers consumers an immediate reward with the objective of encouraging repeat purchases?
a. samples
b. phone cards
c. continuity programs
d. self-liquidating offers
e. bonus packs
Question 2
Which of the following is an example of an advertisement that was designed to create primary demand?
a. Weekends were made for Michelob.
b. Orange juice isn't just for breakfast anymore.
c. Like a good neighbor, State Farm is there.
d. You're in good hands with Allstate.
e. Gillette: the best a man can get.
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