Consumers obtain _____ benefits when taking advantage of sales promotion offers, including a sense of being a wise shopper, and/or a need for stimulation and variety.
a. functional
b. hedonic
c. reduced search
d. cost
e. utilitarian
Question 2
According to the theory of psychological reactance, _____.
a. people react against any efforts to reduce their freedom of choice
b. consumer behavior is seen as emotional
c. consumer behavior is seen as highly cognitive
d. people satisfy primary needs before acquired needs
e. the personal relevance that a communication has for a receiver is a critical determinant of the extent and form of persuasion
The sense of hearing.
The lemurs rediated into a variety of forms, including the sifaka.
Beware of “Common Sense” Explanations
Among the health benefits of marriage is a longer life.
Neck stretch. Rest the receiver’s head on the palm of your right hand, taking a firm hold on the ...
Benefits and costs of herbicide applications