Consumers obtain _____ benefits when taking advantage of sales ...

[luvbio]

Consumers obtain _____ benefits when taking advantage of sales promotion offers, including a sense of being a wise shopper, and/or a need for stimulation and variety.
 a. functional
  b. hedonic
  c. reduced search
  d. cost
  e. utilitarian

Question 2

According to the theory of psychological reactance, _____.
 a. people react against any efforts to reduce their freedom of choice
  b. consumer behavior is seen as emotional
  c. consumer behavior is seen as highly cognitive
  d. people satisfy primary needs before acquired needs
  e. the personal relevance that a communication has for a receiver is a critical determinant of the extent and form of persuasion

[carolinefletcherr]

Answer to Question 1

b

Answer to Question 2

a