This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Which type of consumer-oriented promotion would you use if the objective was to reinforce the ... (Read 57 times)

asmith134

  • Hero Member
  • *****
  • Posts: 576
on: Jun 29, 2018
Which type of consumer-oriented promotion would you use if the objective was to reinforce the brand's image, even though it meant delivering a delayed reward?
 a. sampling
  b. scanner-delivered coupons
  c. continuity programs
  d. sweepstakes and contests
  e. games

Question 2

The owner of a new pizzeria set the following marcom objective: Make consumers aware of this new restaurant.. This objective suffers from _____.
 a. being unrealistic
  b. not being quantitative and measurable
  c. not being internally focused
  d. not being externally consistent
  e. being too specific


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

iceage

  • Guest
Reply #1 on: Jun 29, 2018
Answer to Question 1

d

Answer to Question 2

b


asmith134

  • Member
  • Posts: 576
Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

LVPMS

  • Member
  • Posts: 323
Reply 3 on: Yesterday
Wow, this really help

« previous next »
 

Did you know?

Immunoglobulin injections may give short-term protection against, or reduce severity of certain diseases. They help people who have an inherited problem making their own antibodies, or those who are having certain types of cancer treatments.

Did you know?

Certain topical medications such as clotrimazole and betamethasone are not approved for use in children younger than 12 years of age. They must be used very cautiously, as directed by a doctor, to treat any child. Children have a much greater response to topical steroid medications.

Did you know?

Every 10 seconds, a person in the United States goes to the emergency room complaining of head pain. About 1.2 million visits are for acute migraine attacks.

Did you know?

Prostaglandins were first isolated from human semen in Sweden in the 1930s. They were so named because the researcher thought that they came from the prostate gland. In fact, prostaglandins exist and are synthesized in almost every cell of the body.

Did you know?

Blood is approximately twice as thick as water because of the cells and other components found in it.

Basal cell carcinoma, a frequent type of skin cancer that rarely metastasizes. Basal cell carcinoma, a frequent type of skin cancer that rarely metastasizes.
Jaguar F-type front Jaguar F-type front
When checking a waste spark-type ignition system, check that the secondary wires are attached to the ... When checking a waste spark-type ignition system, check that the secondary wires are attached to the ...
Type of pathogen organism Type of pathogen organism
What type of online info about a job candidate should employment mgmt consider when screening What type of online info about a job candidate should employment mgmt consider when screening
ABO blood type ABO blood type
Video: Phases of an Action Potential - Resting Potential, Threshold, Rising, Falling, & Recovery Phases

For a complete list of videos, visit our video library