Author Question: Which type of consumer-oriented promotion would you use if the objective was to reinforce the ... (Read 110 times)

asmith134 · **on:** Jun 29, 2018

Which type of consumer-oriented promotion would you use if the objective was to reinforce the brand's image, even though it meant delivering a delayed reward?
a. sampling
b. scanner-delivered coupons
c. continuity programs
d. sweepstakes and contests
e. games

Question 2

The owner of a new pizzeria set the following marcom objective: Make consumers aware of this new restaurant.. This objective suffers from _____.
a. being unrealistic
b. not being quantitative and measurable
c. not being internally focused
d. not being externally consistent
e. being too specific