This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Which type of consumer-oriented promotion would you use if the objective was to reinforce the ... (Read 58 times)

asmith134

  • Hero Member
  • *****
  • Posts: 576
on: Jun 29, 2018
Which type of consumer-oriented promotion would you use if the objective was to reinforce the brand's image, even though it meant delivering a delayed reward?
 a. sampling
  b. scanner-delivered coupons
  c. continuity programs
  d. sweepstakes and contests
  e. games

Question 2

The owner of a new pizzeria set the following marcom objective: Make consumers aware of this new restaurant.. This objective suffers from _____.
 a. being unrealistic
  b. not being quantitative and measurable
  c. not being internally focused
  d. not being externally consistent
  e. being too specific


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

iceage

  • Guest
Reply #1 on: Jun 29, 2018
Answer to Question 1

d

Answer to Question 2

b


asmith134

  • Member
  • Posts: 576
Reply 2 on: Jun 29, 2018
:D TYSM

nathang24

  • Member
  • Posts: 314
Reply 3 on: Yesterday
Wow, this really help

« previous next »
 

Did you know?

Elderly adults are at greatest risk of stroke and myocardial infarction and have the most to gain from prophylaxis. Patients ages 60 to 80 years with blood pressures above 160/90 mm Hg should benefit from antihypertensive treatment.

Did you know?

Though Candida and Aspergillus species are the most common fungal pathogens causing invasive fungal disease in the immunocompromised, infections due to previously uncommon hyaline and dematiaceous filamentous fungi are occurring more often today. Rare fungal infections, once accurately diagnosed, may require surgical debridement, immunotherapy, and newer antifungals used singly or in combination with older antifungals, on a case-by-case basis.

Did you know?

Anti-aging claims should not ever be believed. There is no supplement, medication, or any other substance that has been proven to slow or stop the aging process.

Did you know?

The average older adult in the United States takes five prescription drugs per day. Half of these drugs contain a sedative. Alcohol should therefore be avoided by most senior citizens because of the dangerous interactions between alcohol and sedatives.

Did you know?

The toxic levels for lithium carbonate are close to the therapeutic levels. Signs of toxicity include fine hand tremor, polyuria, mild thirst, nausea, general discomfort, diarrhea, vomiting, drowsiness, muscular weakness, lack of coordination, ataxia, giddiness, tinnitus, and blurred vision.

A severe case of delayed contact dermatitis (Type IV hypersensitivity) from wearing latex gloves. A severe case of delayed contact dermatitis (Type IV hypersensitivity) from wearing latex gloves.
World Total Energy Consumption by Fuel Type World Total Energy Consumption by Fuel Type
A car wash reduced the price of a basic wash as a promotion and test of the market. With the ... A car wash reduced the price of a basic wash as a promotion and test of the market. With the ...
Bar-eye phenotypes in contrast to the wild-type eye in Drosophila Bar-eye phenotypes in contrast to the wild-type eye in Drosophila
Type III curve. Mortality is highest early in life. Data for a desert shrub (Cleome droserifolia). Type III curve. Mortality is highest early in life. Data for a desert shrub (Cleome droserifolia).
Video: The life cycle of protein

For a complete list of videos, visit our video library