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Author Question: Anthony picked up a package of paper plates and noticed that there was a coupon stuck onto the ... (Read 52 times)

kellyjaisingh

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on: Jun 29, 2018
Anthony picked up a package of paper plates and noticed that there was a coupon stuck onto the package that stated, Save 50 cents now When he went to the checkout, the cashier removed the coupon and gave him the 50 cent discount. Which type of coupon did Anthony receive?
 a. on-pack coupon
  b. in-pack coupon
  c. online coupon
  d. shelf-delivered coupon
  e. instantly redeemable coupon

Question 2

The ratio of a specific brand's ad expenditures to the total product category ad expenditures is known as _____.
 a. share of market (SOM)
  b. share of communication (SOC)
  c. share of voice (SOV)
  d. share of advertising (SOA)
  e. share of state (SOS)


duke02

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Reply #1 on: Jun 29, 2018
Answer to Question 1

e

Answer to Question 2

c


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