Author Question: Anthony picked up a package of paper plates and noticed that there was a coupon stuck onto the ... (Read 43 times)

kellyjaisingh

  • Hero Member
  • *****
  • Posts: 540
Anthony picked up a package of paper plates and noticed that there was a coupon stuck onto the package that stated, Save 50 cents now When he went to the checkout, the cashier removed the coupon and gave him the 50 cent discount. Which type of coupon did Anthony receive?
 a. on-pack coupon
  b. in-pack coupon
  c. online coupon
  d. shelf-delivered coupon
  e. instantly redeemable coupon

Question 2

The ratio of a specific brand's ad expenditures to the total product category ad expenditures is known as _____.
 a. share of market (SOM)
  b. share of communication (SOC)
  c. share of voice (SOV)
  d. share of advertising (SOA)
  e. share of state (SOS)



duke02

  • Sr. Member
  • ****
  • Posts: 312
Answer to Question 1

e

Answer to Question 2

c



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

All adults should have their cholesterol levels checked once every 5 years. During 2009–2010, 69.4% of Americans age 20 and older reported having their cholesterol checked within the last five years.

Did you know?

The first monoclonal antibodies were made exclusively from mouse cells. Some are now fully human, which means they are likely to be safer and may be more effective than older monoclonal antibodies.

Did you know?

During pregnancy, a woman is more likely to experience bleeding gums and nosebleeds caused by hormonal changes that increase blood flow to the mouth and nose.

Did you know?

Approximately 70% of expectant mothers report experiencing some symptoms of morning sickness during the first trimester of pregnancy.

Did you know?

Not getting enough sleep can greatly weaken the immune system. Lack of sleep makes you more likely to catch a cold, or more difficult to fight off an infection.

For a complete list of videos, visit our video library