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Author Question: Maria purchased a new brand of frozen waffles that had a high value coupon on the package. She had ... (Read 87 times)

jwb375

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Maria purchased a new brand of frozen waffles that had a high value coupon on the package. She had to cut the coupon out to use it on her next purchase of these waffles. Which type of reward did Maria get?
 a. delayed
  b. hedonic
  c. conditional
  d. unconditional
  e. immediate

Question 2

Which of the following is a requirement for setting marcom objectives?
 a. Objectives must include a precise statement of who, what, and when.
  b. Objectives must be qualitative.
  c. Objectives must be broad in scope.
  d. Objectives must be long-term.
  e. Objectives must be short-term.



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dominiqueenicolee

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Answer to Question 1

a

Answer to Question 2

a





 

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