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Author Question: The practice of crossruffing occurs when a coupon for one brand is promoted by another brand. a. ... (Read 29 times)

PhilipSeeMore

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on: Jun 29, 2018
The practice of crossruffing occurs when a coupon for one brand is promoted by another brand.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

The process of setting objectives literally forces top marketing executives and marcom personnel to agree on the course that a brand's marcom strategy will take for the following planning period as well as the tasks it is to accomplish for a specific brand, thus providing a formalized expression of _____.
 a. guidelines
  b. standards
  c. hierarchy of effects
  d. competitive advantage
  e. management consensus


6ana001

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Reply #1 on: Jun 29, 2018
Answer to Question 1

True

Answer to Question 2

e


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