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Author Question: Most consumers revert to their pre-coupon brand choice _____ after redeeming a competitive brand's ... (Read 31 times)

luvbio

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  • Posts: 623
on: Jun 29, 2018
Most consumers revert to their pre-coupon brand choice _____ after redeeming a competitive brand's coupon.
 a. immediately
  b. within two weeks
  c. within three weeks
  d. within one month
  e. within two months

Question 2

The advertising budget procedure used most frequently by both B2C and B2B companies is the _____ method.
 a. percentage-of-sales
  b. arbitrary allocation
  c. marginal cost
  d. competitive parity
  e. objective-and-task


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nixon_s

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Reply #1 on: Jun 29, 2018
Answer to Question 1

a

Answer to Question 2

e


luvbio

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Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review

cpetit11

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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