Author Question: Consumers demonstrate brand loyalty when they repeatedly purchase a single brand solely because it ... (Read 109 times)

cool · **on:** Jun 28, 2018

Consumers demonstrate brand loyalty when they repeatedly purchase a single brand solely because it fulfills a specific functional need.

Indicate whether the statement is true or false

Question 2

Problem-solving marketing research focuses only on short-term marketing decisions with respect to the marketing mix elements.
a. True
b. False
Indicate whether the statement is true or false