Consumers demonstrate brand loyalty when they repeatedly purchase ...

[cool]

Consumers demonstrate brand loyalty when they repeatedly purchase a single brand solely because it fulfills a specific functional need.
 
 Indicate whether the statement is true or false

Question 2

Problem-solving marketing research focuses only on short-term marketing decisions with respect to the marketing mix elements.
 a. True
  b. False
 Indicate whether the statement is true or false

[johnpizzaz]

Answer to Question 1

F

Answer to Question 2

False

[cool]

Thanks for the timely response, appreciate it

[shewald78]

Gracias!