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Author Question: Kenner, Inc manufactures paper products and has decided to offer coupons in freestanding inserts. ... (Read 97 times)

pragya sharda

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on: Jun 29, 2018
Kenner, Inc manufactures paper products and has decided to offer coupons in freestanding inserts. What company could distribute these coupons for this manufacturer?
 a. Simmons Market Research Bureau
  b. Arbitron
  c. Statistical Research, Inc.
  d. Valassis
  e. Val-Pak Inserts

Question 2

Which is generally regarded as the most sensible and defendable advertising budgeting method?
 a. percentage-of-sales method
  b. objective-and-task method
  c. competitive parity method
  d. affordability method
  e. comparative method


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at

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Reply #1 on: Jun 29, 2018
Answer to Question 1

d

Answer to Question 2

b


pragya sharda

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

strudel15

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Reply 3 on: Yesterday
Wow, this really help

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