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Author Question: Kenner, Inc manufactures paper products and has decided to offer coupons in freestanding inserts. ... (Read 99 times)

pragya sharda

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Kenner, Inc manufactures paper products and has decided to offer coupons in freestanding inserts. What company could distribute these coupons for this manufacturer?
 a. Simmons Market Research Bureau
  b. Arbitron
  c. Statistical Research, Inc.
  d. Valassis
  e. Val-Pak Inserts

Question 2

Which is generally regarded as the most sensible and defendable advertising budgeting method?
 a. percentage-of-sales method
  b. objective-and-task method
  c. competitive parity method
  d. affordability method
  e. comparative method



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at

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Answer to Question 1

d

Answer to Question 2

b




pragya sharda

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Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)


cam1229

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Reply 3 on: Yesterday
Gracias!

 

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