Author Question: Surveys indicate that _____ American consumers use coupons at least on occasion. a. very few b. ... (Read 31 times)

DelorasTo · **on:** Jun 29, 2018

Surveys indicate that _____ American consumers use coupons at least on occasion.
a. very few
b. virtually all
c. approximately half of
d. less than 25 percent of
e. over 75 percent of

Question 2

Which of the following can impact the sales-to-advertising response function?
a. creativity of advertising execution
b. state of the economy
c. intensity of competitive advertising efforts
d. overall quality of the brand's mix
e. All of these are correct.