Author Question: What electronic check-out coupon program allows marketers to deliver coupons only to consumers who ... (Read 76 times)

a0266361136 · **on:** Jun 29, 2018

What electronic check-out coupon program allows marketers to deliver coupons only to consumers who satisfy the manufacturer's specific targeting requirements?
a. Checkout Direct
b. Digit Marketing
c. Checkout Coupon
d. Checkout IRC
e. Electronic Coupon

Question 2

The ratio of a specific brand's revenues to the total revenues in the product category is known as that brand's _____.
a. share of market (SOM)
b. share of sales (SOS)
c. share of voice (SOV)
d. share of state (SOS)
e. share of money (SOM)