Author Question: _________ is the process of consumers marketing to consumers over the Internet, through electronic, ... (Read 158 times)

KWilfred · **on:** Jun 29, 2018

_________ is the process of consumers marketing to consumers over the Internet, through electronic, or in-person word of mouth transmitted through emails and electronic mailing lists.
a. Mobile marketing
b. Viral marketing
c. Social couponing
d. Social gaming

Question 2

A designer handbag, used by a celebrity, would have _________ .
a. high cultural capital
b. high social capital
c. low inelasticity of demand
d. low economies of scale